![]() ![]() ![]() The Lips were voiced by Oliver Vaquer in most commercials In the rest of the US, the "So Good its RiDQlous" slogan was adopted. The lips mascot was retired in 2011, due to John Behlmann starring in ads and most DQ ads went back to the "That's what I like about Texas" slogan (Texas only). The lips mascot would feature in many more ads, some with the CGI lips and some as an end tag. The first animated lips commercial is featured in an ad for the Caramel Chip Cheesecake Blizzard lineup ( Linked here). It is unknown what the first ad using the Dairy Queen end tag was, but it is believed to be this ad. The lips wouldn't reappear for 28 years, next appearing in 2006. The first ever appearance of the lips in a Dairy Queen commercial is in a 1978 ad for the Super Brazier burger, linked here. ![]()
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